Statement on the use of cookies, the analysis of usage data and the use of analysis tools
We use cookies and similar software tools such as HTML5 Storage or Local Shared Objects (together “cookies”) to identify your interests and particularly popular areas of our websites and use this information to improve the design of our websites and make them even more user-friendly. For the same purposes we use the Google Analytics; cookies may also be used here.

Functions and use of cookies
Cookies are small files that are placed on your desktop, notebook or mobile device by a website you visit. From this we can, for example, recognize whether there has already been a connection between your device and our websites, or which language or other settings you prefer. Cookies may also contain personal data.

By using our websites, you agree to the use of cookies.

You can also visit our website without consenting to the use of cookies. This means that you can refuse such use and delete cookies at any time by making the appropriate settings on your device. This is done as follows:

Most browsers are pre-set to automatically accept cookies. You can change this setting by activating the setting *do not accept cookies* in your browser. you can delete existing cookies at any time. You can find out how this works in detail in the instructions of your browser or device manufacturer. For information on deactivating Local Shared Objects, see the following link:
Information on deactivating Local Shared Objects Like the use of cookies, their rejection or deletion is also linked to the device used and also to the browser used in each case. You must therefore reject or delete the cookies separately for each of your devices and, if you use several browsers, also for each browser.

If you decide against the use of cookies, it is possible that not all functions of our websites are available to you or that individual functions are only available to you to a limited extent.

We categorize cookies as follows:

Essential cookies (type 1)
These cookies are absolutely necessary for the functions of the web pages. Without these cookies we would not be able to offer you services such as the vehicle configurator, for example.

Functional cookies (type 2)
These cookies facilitate the operation and improve the functions of the web pages. For example, we store your language settings in functional cookies.

Performance cookies (type 3)
These cookies collect information about how you use our website. This enables us to identify which parts of our Internet offer are particularly popular and thus improve our offer for you. Please also read the section “Analysis of usage data”.

Third-party cookies (type 4)
These cookies are set by third parties, e.g. social networks such as Facebook, Twitter and Google+, whose content you can integrate via the “social plug-ins” offered on our websites. For more information on the use and function of the social plug-ins, please refer to section 4 of our Privacy Statement.

Privacy Statement

We use the following cookies on our website:

Cookie name Description Cookie type

This cookie stores the bandwidth of your internet connection to optimize content delivery.

Type 1


This cookie stores the country code of the country from which you are accessing the website. This enables content to be shown in your language.

Type 1


This cookie assigns an anonymized ID (session ID) to your device for the duration of your visit, enabling several related server inquiries to be bundled and allocated to a session.

Type 1


This cookie indicates that you consent to the use of cookies on our website. It is installed when you close the ‘Use of cookies’ information layer.

Type 2

search_suggest, search_term, search_nba_ref

These cookies store data relating to your search queries to improve your search results (e.g. the last search text entered or the last search suggestion) We would like to use your data to enable us to inform you about our products and services and, if applicable, to ask you about them. Protecting your privacy when processing personal data is very important to us and we take account of this in our business processes.

Type 2


This cookie prevents the welcome sequence on our homepage from being displayed repeatedly.

Type 2

s_cc, s_cpc, s_fid, s_fv, s_prop52, s_ria, s_resort, s_tracking_resort, s_sq, s_tracking_belt, s_vi, _ga, _gat, AMCVS_433D17FE52A6475D0A490D4C%40AdobeOrg, AMCV_433D17FE52A6475D0A490D4C%40AdobeOrg, gvo_v0, gvo_v1, gapv_c25, ES Only, dtm_replace_params, gvo_v0, gvo_v1, gapv_c1, gapv_c2, s_gvo_v0, dtm_target_timestamp_trigger1, dtm_target_timestamp_trigger2, target_layer_shown, aem_gvo_v0, aem_gvo_v58, s_sq

These cookies store information on the way in which visitors use our website, and thereby help us to continuously improve our website and adapt it to your interests.

Type 3


To improve our website we conduct regular online surveys about the quality of our pages and the information we offer. This cookie shows whether a user has accepted or rejected our invitation to participate in a survey.

Type 3


These cookies are installed by YouTube and/or Google as soon as you play a video on the website. For more information about the type, the use, and the purpose of the cookies please click on the following link:

Type 3


This cookie is used for Google Analytics to distinguish between users.

Typ 3


Adobe DTM. Saves the name and duration of the landing page visit, which started the visit to Duration of the visit (browser session).

Typ 3


Adobe DTM. Stores a special counter for the last page view. 2 years.

Typ 3


Adobe DTM. Saves the name and duration of the landing page visit, which started the visit to Duration of the visit (browser session).

Typ 3


Adobe DTM. Saves a session counter. 2 years.

Typ 3


Adobe DTM. Saves the entry page through which the visitor has reached Duration of the visit (browser session).

Typ 3

ADRUM, aam_uuid, aam_creativehistory

These cookies store information about how visitors use our website and in this way help us to continually develop our website according to your interests.

Typ 4


This cookie is required for the correct display of the website.

Typ 1

Analysis of usage data; use of analysis tools
We would like to tailor the content of our websites as precisely as possible to your interests and in this way improve our offer for you. In order to identify usage preferences and particularly popular areas of the websites, we use the following analysis tool(s): Google Analytics, Adobe Analytics.

When using these analysis tools, data may be transferred to servers located in the USA and processed there. Please note the following: In the USA, the European Union considers that there is no “adequate level of protection” for the processing of personal data in accordance with EU standards. However, this level of protection can be replaced for individual companies by certification according to the so-called “EU-U.S. Privacy Shield”.

c. If you do not want us to collect and analyze information about your visit to our website using the analysis tools mentioned above, you can object to this at any time with effect for the future (“opt-out”).

We implement your objection by setting an opt-out cookie in your browser. This cookie is only used to associate your objection. Please note that for technical reasons, an opt-out cookie only works in the browser in which it was set. If you delete the cookies or use a different browser or device, please opt-out again.

Below you will find information on the providers of the analysis tools we use and the respective opt-out options:

Google Inc. („Google“): Google is certified according to the EU-U.S. Privacy Shield. You can prevent the transfer of your data and its collection and processing by Google. Google informs about this via the following link: